Service · Frontend Modernization & Performance
Make your frontend platform fast, reliable, and cheap to change again.
Frontend platforms decay quietly: renders get slower, bundles get heavier, every feature takes longer than the last, and nobody can say exactly why. I diagnose these systems with a profiler rather than opinions, and I fix them incrementally — because for a product with real users, a rewrite is usually the most expensive option on the table.
Sound familiar?
The situations this service exists for.
- ■Pages feel slow, and complaints are rising, but profiling data is nobody’s job
- ■Every change breaks something unrelated; senior engineers are afraid of whole areas of the codebase
- ■Bundle size, memory leaks, or rendering cost are hurting real user metrics
- ■A rewrite has been proposed — and you suspect it’s the wrong call, but need evidence
Scope
What the work covers.
- ■Profiling-driven diagnosis: React rendering, memory, bundle and runtime cost, data loading
- ■Architecture review of state management, module boundaries, and typed contracts
- ■Fixes for the critical user flows first — measured before and after
- ■Incremental modernization plans that don’t stop feature delivery
- ■Testing and observability so regressions get caught before users find them
Outcomes
What you end up with.
- ■A measured, prioritized picture of where performance actually goes
- ■Critical flows made demonstrably faster and more reliable
- ■A modernization path your team executes in normal sprints — no big-bang rewrite
Engagement formats
How to buy this.
Technical Strategy Session
60–90 minutes
A paid working session on one defined problem: an architecture choice, an AI feature plan, a performance question, a build-vs-buy call. You bring the context; I bring pattern recognition from 13+ years of shipping in situations like yours.
Start here →Product & Architecture Diagnostic
3–5 days
A focused investigation of one high-impact problem. I read the code, profile the system, interview the people closest to the pain, and separate symptoms from causes.
Start here →Implementation or Rescue Sprint
2–4 weeks, fixed scope
I take hands-on ownership of the most critical part of the work — writing production code, making the blocking decisions, and coordinating with your product, design, and backend people until it ships.
Start here →Entry product
The lowest-risk way to start: a focused, fixed-scope investigation that produces findings your team can act on — whether or not we work together afterwards. Scoped after a fit call.
- ■Production-realistic profiling
- ■Critical-flow measurements
- ■Rendering, memory, network, and bundle findings
- ■Ranked remediation plan
- ■Measurement framework your team keeps
- ■Team walkthrough
Request diagnostic scope →- ■A React/TypeScript product with real users is slow, fragile, or expensive to change
- ■A rewrite is on the table and you want evidence before betting the roadmap
- ■You want fixes measured on the flows users actually complain about
Not a fit
This is not a fit when…
- ■You want a big-bang rewrite executed without diagnosis
- ■There is no access to production-realistic data or environments
- ■Generic staff augmentation is what you actually need
Do you implement the fixes or just report?
Both are available: the diagnostic produces the ranked plan; a delivery sprint takes hands-on ownership of the highest-impact fixes.
Will delivery stop during modernization?
No — the approach is incremental by design. Changes ship in normal release cycles along seams the diagnostic identifies.
Zenseact (Volvo Cars)
Validation engineers can’t debug what they can’t see. I built the WebGL and D3 surfaces that turned high-frequency vehicle telemetry into something engineers could actually work with.
Cato Networks
Security consoles can’t have bad days. At Cato Networks I modernized legacy admin infrastructure and shipped new mission-critical screens — without pausing the release train.
Web3 contracts
Wallets, swaps, and NFT flows are frontend engineering with money on the line. Across four Web3 products I built the extension surfaces and transaction UX that had to get it right.
MEGOGO
Live sports don’t get a second take. As Engineering Team Lead at MEGOGO I owned player and app delivery across web, Smart TV, mobile, and console platforms.
Tell me what is blocked, underperforming, or difficult to ship.
I will tell you whether I can help — and what the smallest useful next step would be. If I’m not the right person, I’ll say so.